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Christopher |
Many people predicted AT&T Mobility would suffer greatly when its exclusive arrangement with Apple for the iPhone ended in early 2011. However,it’s one year later and the company still sells more iPhones than competitors Verizon Wireless and Sprint Nextel. AT&T Mobility CMO David Christopher talks about how the company avoided the potential pitfalls of losing the iPhone exclusivity,why the company recently introduced new tiered data price plans and what AT&T hopes to gain from being so involved in mobile developer outreach. On the Hot Seat
